At the initial meeting with the founders of real estate business G&T, I was struck by their entrepreneurial energy and natural enthusiasm. On conducting further individual interviews, I learnt that their aspirations went beyond the borders of their current company structure. It transpired that the property business would be just one successful element of a larger group of companies.
In order to build a strategy plan to facilitate this vision, I devised and facilitated a one-day collaborative workshop. It was a space for the company vision holders to be creative, adventurous and open-minded. Using structured workshop strategies, such as Affinity Mapping, Elevator Pitches and Anti-Problem techniques, we examined existing thinking, explored new ideas and generated surprising insights and results.
Armed with a new understanding I developed practical recommendations on how to refine their existing brand strategy while harnessing their insatiable appetite for change, within a new company structure.
To support their newly envisioned luxury lifestyle group, I created brand proposition, brand values, brand vision, brand spirit and tone of voice. And, with diversification, investment and expansion planned, I defined three product families, the formalisation of which brought inner peace, understanding and supported the vital goals of consistency and focus.