Stop Selling

“People know you’re selling them something and you know they know. So let’s drop the pretence and make it as much fun as possible.”

—Bogusky

Authentic Messaging

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

—Maya Angelou

Brand Value

'Not everything that counts can be counted, and not everything that can be counted counts.'

—Albert Einstein