My background is design and art direction — a satisfyingly varied career in London, culminating in my own agency. 

My progression is brand strategy — a directorial role, a different perspective and a natural evolution. 

My vocation is the next step — a role that involves taking a brand from where it is to where it wants to be. 

My approach is to reach out — to collaborate, to connect with talent, to think far and wide. 

My ambition is to be better — to make tangible, positive change, to keep learning and to feel rewarded.