Working as an independent consultant to a German international supermarket chain, I was tasked with developing a stay-in-store shopping experience.
By not just looking at the challenge from a retail interior design perspective, I created an alternative concept, centred around a deli, bakery and cafe offering, that provided a compelling service-focused solution, pushing the boundaries of the traditional supermarket experience.
— Trend Analysis
By mapping profiles, footfall, lifestyle and emerging consumer behaviours, I envisaged various customer-centric retail experiences. I also conducted in-depth exploration of the marketplace, looking at trends from across the globe, to produce a powerful alternative to the me-too business culture. This insight enabled the client to think and act with the mind of both the future consumer and competition. Using this knowledge, they could develop brand, product and service ideas that were future-focused and market-ready.
Using a variety of service design techniques, I developed a holistic business strategy designed to drive innovation and reinvigorate potentially profitable categories. My proposals included annual operating plans, forecasting range architecture, interior concepts and brand design.